Category: Strategic Decision Making

Cash is King, But Why Doesn’t Anybody Talk About ROI?

Jun 22, 2025

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by

Ethan Wright

in Accounting, Financial, Funding, Guides, Strategic Decision Making

Stoke Startup aims to empower youth in Stoke-on-Trent to transform innovative ideas into successful businesses. Key to this is understanding cash flow and return on investment (ROI). Effective cash flow management ensures operational stability, while ROI guides strategic decision-making. Balancing both concepts promotes sustainable growth and entrepreneurial success.